CO-CREATION VALUE THROUGH CUSTOMERS PROACTIVE ENGAGEMENT: A CASE STUDY ON HEINEKEN (A)
نویسندگان
چکیده
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ژورنال
عنوان ژورنال: ANNALS OF THE ORADEA UNIVERSITY. Fascicle of Management and Technological Engineering.
سال: 2014
ISSN: 1583-0691
DOI: 10.15660/auofmte.2014-3.3074